Google Indexing: the process of getting a site noticed by Google

The internet has seen a rise in the trend of online marketing and SEO with the beginning of the 21st century. The corporate world has found the internet to be a huge and vast space equipped with enough technology to help promote their products and services to people who are beyond the reach of their physical presence. This way, they can manage to establish a global image without having to spend a lot on the expenditure. But one of the hurdles that they face is to get their online business sites to be noticed by search engines like Google and Yahoo. No site is recognized as carrying relevant material and does not manage visibility unless it is indexed by the search engines. Google indexing is among the most popular ways for a site to make its way to the top of the search lists.

Google indexing is a complicated process and is performed by Google with the help of its algorithmically programmed ‘crawlers’ that seek out hundreds of websites to find out new and updated websites. When this Googlebot begins to crawl through the web space, it rechecks with any sitemaps that have been provided by the webmasters regarding any new developments in their sites. In fact, providing a sitemap is considered almost mandatory as it helps Google to register the existence of the new website. Considering the fact, that almost 90% of all searches are performed through the Google Search, it cannot be ignored. When the sitemap is submitted, the Google search engine registers the site and sends the crawlers to search the site.

These crawlers are vital to the process of Google indexing. These crawlers look through any new links that are present on active or old sites to make their way to the new sites. Once a website is discovered, the homepage is generally the first one to be indexed. Once the homepage is indexed, the rest of the pages within the site soon follow. The number of times a crawler or Googlebot visits a website determines its position on the search list. This is one reason why most Google indexing services resort to better content and link building in order to speed up the Google indexing process.

There are some other ‘black hat’ or covert techniques that are tried by many online marketing agencies. Things like hidden white text that can only be read by the crawlers or the making of duplicate content is extremely ill advised as the Googlebot is fully capable of recognizing these and will ‘sandbox’ the site. Once this is done, the Google indexing of the site is virtually obliterated and takes a long time to be reconsidered.

The complications and the essentiality of the process have led many online businesses to take the help of SEOs that provide Google indexing services. These Google indexing services involve the use of legit and approved methods to get Google to notice the website and display it higher on the search list. This higher positioning will eventually lead to a better page rank and more effective sales for the business.

About the Author:

Siddhesh is the author of this article on Google Indexing. Find more information about Google Indexing Service here.